Welcome to the Miami AdTECH: OOH Conference. This event is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
This event is being Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo!
13.00 REGISTRATION
13:30 Welcome
Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo
14:00 Keynote: How To Incorporate LATAM in Global Campaigns
JC Conti | CEO | VIOOH
Brendan Donoghue | Head of Programmatic | JCDecaux North America
As Latin America continues its growth as an emerging region,
advertisers in other markets want to understand best practices to
incorporate LATAM in global campaigns. In this session, you’ll hear
about the growing importance of programmatic DOOH in the Latin America
market and how airport inventory, like Miami International Airport, is
the gateway to the Latin American market.
14:30 The DOOH Transformation of Brickell City Center
Joshua Cohen | President/CEO | PEARL MEDIA
Michael Sneed | Director of Retail Marketing and Communication | Swire Properties
14:45 Fireside Chat
Julian Chu | Head of Strategy and Growth | SOS in Conversation With
Bryce Hollweg | Chief Operating Officer | Florida Panthers
15:00 PES Framework: Propel Business Transformation & Growth
George Alifragis | Chief Operating Officer | Sryas
15:15 COFFEE
15:45 The Growing Importance of DEI in OOH
Jeff Jan | Head of Industry Initiatives | OAAA
The advertising industry has been continuously evolving to reflect the diverse and changing landscape of the world we live in. Diversity, equity, and inclusion (DEI) have become an essential aspect of marketing campaigns, and advertisers are increasingly seeking ways to create content that resonates with multicultural audiences. As a result, Out of Home (OOH) advertising has become an increasingly important and effective medium for reaching diverse audiences. In these two sessions, a panel of advertising leaders will share their insights and experiences on how the OOH industry has evolved and how it can continue to improve in terms of DEI representation and the solutions that create more inclusive campaigns.
16:00 Panel Discussion: Diversity, Equity and Inclusion
Isaac Mizrahi | CEO | Alma
Ana Crandell | Vice President Multicultural | Zenith
Liliana Caro | SVP, Strategy & Multicultural | Havas Media Group
Moderated by Silvia Prado | Director, Digital Ad Sales | WiConnect
16:30 The Nuances of Working in AdTECH Across LatAm
Victor Perez Campos | Publisher Solutions Director, LATAM | Hivestack in
Conversation with:
Jose Luis Lopez | Head of pDOOH | PIXELED
Cristina Raunich | LATAM Marketing Executive
Mónica Chaves Falla | Client Success Director | MediaMath
17:00 Case Study: How Aspex Eyewear’s Multi-touch Marketing Campaign
Leveraged Vistar Media’s Proximity Targeting Capabilities
Felix Sides | Vice-President of Sales & Marketing | Aspex and Lucy Markowitz | Senior Vice President of US Demand | Vistar Media
17:30 Closing Remarks
Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo
Emanuel Luxury Venue
1723 Washington Avenue
Miami Beach
FL 33139