Liliana Caro

SVP, Strategy & Multicultural


Havas Media Group

Liliana is SVP Strategy & Multicultural at Havas North America and Co-Founder of Adsmovil OOH. Formally Global CMO & CCO of Kinetic, where was recognized by Adweek as Media All-Star for embracing innovation through technology and data, driving OOH digital transformation.

Liliana has developed & stewarded the global deployment of business and brand strategies, including the creation of product and services at WPP, IPG, Omnicom and Havas. As an entrepreneur, she co-founded and led a company that focuses on evolving and growing the OOH industry in Latam by making OOH addressable through integrated solutions of data, technology and mobile. And, is currently developing and implementing the Multicultural Practice within Havas North America as part of the lead team.

She has worked with some of the world’s most iconic brands such as J&J, PepsiCo, McDonald’s, Netflix and, Facebook. As a thought leader and mentor, Liliana has shared insights to various publications and panels, including Advertising Age, Adweek, The Drum, and Adtech NY, among others.