Michael Sneed

Director of Retail Marketing and Communication


Swire Properties

Michael Sneed, Director of Retail Marketing and Communication for Swire Properties, brings over 15 years of experience in marketing, communications, programming, and brand experience to Brickell City Centre (BCC) – a nine-acre mixed-use development that is reinventing the modern Miami.

During his four-year tenure with Swire, Sneed has spearheaded advertising efforts, developed partnerships and creative programming while also leading brand marketing and public relations projects for The Shops at BCC.

In his current role, Sneed is behind the project’s success in becoming a compelling destination for all Miami residents, national and international visitors alike. His efforts at BCC have also helped transform Brickell into Miami’s hottest neighborhood and have put BCC at the forefront with increasing foot traffic and sales numbers.

Prior to joining Swire Properties, he spent 11 years in progressive field and corporate marketing roles with Simon Property Group – working to connect the nation’s largest REIT with the roster of retail and experiential brands they house.