Ana Crandell is VP, Multicultural at Zenith Media. She previously has held positions including Director, Multicultural at Hearts & Science, and Group Account Director, Multicultural at OMD USA.
Ana started her advertising career at Lopez Negrete Communications in Houston, TX, where she led the creation of its media department. While there, Ana played an integral role in winning the Walmart U.S. Hispanic business, which resulted in the company’s official entry into the U.S. Hispanic space nationwide.
To further develop her career in this space, she moved to Miami to join the media department of Alma DDB where she managed the U.S. Hispanic efforts for a broad roster of clients including McDonald’s, State Farm, TJX Companies, and Royal Caribbean Cruise Lines.
Ana played an integral role in the creation of OMD Multicultural – OMD’s offering in the multicultural space, launched in 2004.
As a member of AIMM (Alliance for Inclusive and Multicultural Marketing), she co-authored ‘Going for Growth: Targeting Today’s Diverse Consumers’ – a modern marketer’s playbook designed to address the importance of cultural intelligence throughout the internal and external marketing models. She also played an active role in the launch of the #SeeAll movement, a marketing industry-wide initiative to increase accurate representation of multicultural and inclusive segments.