Isaac Mizrahi is a Brazilian marketing master and economist, who has spent most of his 30+ career years working with brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel, in several different functions and covering multiple geographies.

Over the past decade, Isaac transitioned from the client side to the agency side of the business, joining modern culture agency, alma, as its SVP, Managing Director. In 2022, he was named co-President and CEO, leading the agency as it continues working with brands including McDonald’s, State Farm, Google, Change the Ref, Molson Coors and PepsiCo. During his time at alma, he oversaw the agency’s revenue growth for 13 consecutive years and in 2021, was named to the Adweek 50 list for his long-time success in leading the thriving and ever-growing space of multicultural marketing.

Besides working at alma, Isaac also served as d board director of the Hispanic Marketing Council (HMC) and is a contributor for Forbes, where he publishes monthly articles on multicultural marketing insight and trends, and he is also the author of an upcoming book “Hispanic Market Power – America’s Business Growth Engine” to be published in May 2023.